Enhanced Caller ID is an industry-leading solution that leverages a mobile operator’s key asset, the network, to empower identity and facilitate trust in personal and business mobile communications. Enhanced Caller ID identifies over 2 billion calls or texts per month on over 200 million devices across over 500 makes and models as a partner to Tier 1 US mobile operators.
79% of wanted calls go unanswered because users do not have caller identification. The service lets the user know who is calling them, so they can answer important calls rather than sending them to voicemail. Caller ID is provided even if the caller is not in the subscriber’s contact list.
In a world where messaging is taking the lead in personal communication, it’s important to provide users a service that identifies messages from people or businesses that are not in their contacts.
On average, users get 8 unwanted calls per week with many of them from malicious or potentially harmful callers. The service leverages the best in class TNS Call Guardian product which provides real-time reputation scores that empower the consumer to make an informed choice whether to answer calls or detects potential “spoofing” problems as they occur. The algorithm behind the TNS Enhanced Caller ID service uses a layered approach to identifying bad actors by utilizing a very large reputation insight database (>1B Telephone Numbers) yielding a high level of accuracy, including the ability to detect neighbor spoofing.
This service allows consumers to take back control from unwanted and malicious callers by automatically filtering their calls which prevents their devices from ringing when a caller matches their personal filtering setting.
80% of Consumers find having name and logo of the calling business very helpful and 70% are likely to answer such calls. The service provides relevant context to incoming calls creating lasting interactive experiences with a trusted and contextually relevant engagement triggered by an interaction with your business.
The industry is working hard to protect Consumers from spoofers who hijack a number and pretend to be the calling party in hopes to solicit personal information. The service leverages the latest capabilities of TNS Call Guardian product which includes standards compliant STIR/SHAKEN capabilities.
TNS Enhanced Caller ID is a consumer first service, ensuring that consumers are presented with cutting edge user experiences, clarity on the incoming call screens to take action or not, controls in place allowing them to make their own decisions and ability to provide and view crowd-sourced feedback which is used to supplement the TNS Call Guardian product.
As a strategic technology and business partner to Carriers, the TNS Enhanced Caller ID service provides tools, reports and insights on what’s happening to your consumers and on your network.
Crowd-sourced feedback is used to supplement the analytics.
Deliver the best experience for your subscriber regardless of terminating device.
Protect the privacy of your subscribers because the app does not need access to the subscriber’s contacts.
Provide your subscribers with calling name and reputation of incoming calls and reduce the calls into your care organization to report spam.
Decrease the chance of your subscribers falling prey to scams and fraud.
Create trusted experiences between enterprises and subscribers.
Provide your subscribers with the tools to personalize their experience and combat unwanted calls.
The 2020 Robocall Investigation Report by TNS includes a vast amount of factual evidence derived from real network traffic over the last four years. The study is unique in that it offers an objective, first-hand view of robocalling, spamming and spoofing across the hundreds of carriers that signal across the TNS signaling and database routing infrastructure.
