The healthcare and medical industry are in the midst of a critical patient experience challenge. Consumer trust in the core communications channel used to reach patients and customers—voice—has been severely undermined by a relentless barrage of robocalls. Americans received 79 billion robocalls in 2021 alone, a crushing volume that explains why 75% of consumers never answer calls from an unknown number. As a result, hospitals, pharmacies, doctors’ offices, insurance groups, and other healthcare entities are truggling to reach patients with critical updates on care, prescriptions, appointments, coverage and bills.