TNS Enterprise Branded Calling gives Channel Partners Opportunity to Differentiate

I’m pleased to be joining TNS at Channel Partners Conference & Expo in Las Vegas, NV, this March as it showcases its’ full suite of branded calling and spoofing solutions at this event for the first time.  

TNS has a comprehensive range of solutions that can improve and protect enterprises’ outbound calling operations, giving channel partners the means to protect their customers’ businesses, and reduce their exposure to scams, fraud, financial loss and damage to reputation. 

Channel partners might not be fully aware that their customers’ telephone numbers have a credit score. Depending on whether an enterprise’s number has been exploited by bad actors to scam consumers or not, this rating can significantly affect call answer rates and contact center performance.  

TNS delivered more than 1 billion branded calls in 2024, a 311% increase compared to the number of branded calls delivered in 2023. This shows increasing numbers of businesses recognizing the protection that rich call information on an incoming call screen, and other protective solutions, such as Spoof Protection, bring against spam and fraud. 

For Technology Service Distributors (TSDs), their agents, MSPs, resellers and integrators, SBC providers and other partners, TNS’ Enterprise Product Suite will help to differentiate their offering in a highly competitive market. 

For the first time, TSDs and their community partners will be able to deliver to business customers TNS’ proven, secure branded calling offering and augment their suite of inbound customer engagement tools with a comprehensive outbound voice communications suite that unlocks new revenue opportunities and protects customers from scammers and spammers.   

I believe that by working with these solutions, channel partners can help solve several growing pain points for their customers, including reduced trust in the voice channel, lower customer engagement, damage to brand reputation and financial loss. 

William Madison is an accomplished leader with over 25 years of experience working with technology service providers, known for his expertise in go-to-market (GTM) strategies, revenue acceleration, and partner ecosystem development. With a robust background in managed services, channel and direct sales, and designing scalable partner programs, he crafts strategic, results-driven plans that boost sales performance, unlock new market potential, and enhance business profitability with precision and impact.