In our latest Executive Brief with HIMSS, we explain how it can be challenging for many healthcare organizations, such as hospitals, pharmacies, doctors’ offices and insurance groups, to deliver critical updates to patients via the voice channel.

Trust in voice calling has been eroded due to the onslaught of unwanted and scam robocalls. Bad actors are ‘spoofing’ legitimate healthcare organization’s phone numbers to convince patients and customers that they’re talking to a known and trusted source.

Watch this video, hosted by HIMSS and sponsored by TNS, to find out how deploying TNS Enterprise Authentication and Spoof Protection can help healthcare providers prevent spoofing attacks, safeguard their brand reputation and protect customers from fraud by ensuring that only verified branded calls are delivered.

Download our Executive Brief at www.tnsi.com/himss to find out how you can build engagement by restoring patients’ trust in voice calls.

Jim Tyrrell is Vice President of Global Product Strategy at TNS with specific responsibility for TNS’ Communications Market solutions.

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