Need insights from this use case faster? Check out our Q&A summary below:
1. What was the business challenge for this marketing company?
As one of the largest retail mortgage lenders in the US, the business needed a way to engage its potential customers. Previously, their primary vehicle for attracting prospects was through the internet, but they were frustrated by low call answer rates and, when customers were reached, low engagement.
2. How did TNS Enterprise Branded Calling help?
TNS Enterprise Branded Calling was deployed to alleviate caller trust concerns caused by the rise in robocalls across the US. The solution adds rich call information and company identification to the caller screen, such as a logo and company name.
3. What was the outcome?
With TNS Enterprise Branded Calling, the retail mortgage lender increased both answer rates and month-by-month revenues. Calls that included the mortgage lender’s name were answered more frequently than calls that did not, and when a logo and a brand name were added, two out of three calls were answered.
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