Survey Reveals Variances in US/UK ATM Attitudes

Survey Reveals Variances in US/UK ATM Attitudes

February 4th, 2019 - Payments, ATMs and Unattended

It’s more than 50 years now since the introduction of the ATM and with its proliferation around the world, the majority of consumers take these facilities for granted and many have never experienced life without this invention. TNS commissioned an independent survey* of US and UK adults to find out how these cornerstones of the payments industry are now viewed in today’s dynamic world. Tiffany Trent-Abram takes us through some of the key findings. 

On many fronts we found that US and UK consumers felt the same. For example, 78% of Americans and 82% of Brits confirmed it is important to have access to cash, while 41% of Americans and 39% of Brits said that if an ATM is out of service it deters them from using it in the future.

The ATM network appears to excel in its traditional role with 82% of Americans and 88% of Brits reporting they are happy that the number of and locations of ATMs suits their needs. In addition, 91% of respondents in our UK survey and 85% of those in the US said their preferred ATM’s availability was usually good. The majority of respondents in both countries also said they would use an ATM if it had more or alternative services on it, such as lottery tickets.

So, that said, are there any differences between US and UK attitudes to ATMs?

Yes, we found several interesting differences, some predictable and others not.

  • Brits are more willing to use an ATM abroad – 63% of Brits said they would use an ATM abroad compared to 54% of Americans.
  • Foreign exchange dispensing varies in appeal – with its proximity to the Eurozone it’s not surprising to see 55% of UK respondents were happy to withdraw foreign currency from an ATM while only 38% said yes in our US survey.
  • US market is more accepting of ATM fees – 62% of Americans said that while many people believe that the ability to withdraw their cash should be free, they understand the complexity and costs related to providing the convenience of an ATM. In the UK this number was 55%.
  • Brits are more cost sensitive – 90% of UK respondents said they actively seek out an ATM where cash withdrawal is free of charge compared to 80% in the US.
  • Within the 25 to 34 age group cash has become less important – with the wider acceptance of card and alternative payments today 72% of US 25 to 34 year old’s said cash has become less important to them compared to 64% of Brits in this age group.

If you would like to see more on these surveys, please visit TNS’ infographic page – https://tnsi.com/infographics/

* TNS commissioned a Kantar TNS online survey in the UK in August 2018 which covered 1,051 UK adults and the same survey in the US in November 2018 which covered 1,050 US adults

Find details for your appropriate TNS representative on our contact page