For high-touch industries such as healthcare, safeguarding their brand reputation and protecting their patients and customers from falling victim to fraud via the voice channel is crucial.
The rise of sophisticated tactics from bad actors, such as telephone number spoofing, has eroded the trust in the voice channel. This leaves healthcare organizations in a difficult position when they rely on the voice channel to engage with their patients and customers. Sixty-seven percent of Americans do not answer their phone to unknown numbers, meaning that vital information about healthcare and treatment may go unanswered.
Listen to the podcast below, hosted by HIMSS and sponsored by TNS, to discover the ways in which TNS Enterprise Authentication and Spoof Protection provides healthcare organizations with a solution. This technology can help to prevent telephone numbers being used in a spoofing attack, safeguards brand reputations and protects patients from falling victim to fraud by guaranteeing only verified branded calls are delivered.
Download our Executive Brief at www.tnsi.com/himss to find out how you can build engagement by restoring patients’ trust in voice calls.
Maurie Munro is Vice President of Enterprise Sales at TNS with specific responsibility for TNS Enterprise Product Suite.
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