1. What is the challenge healthcare organizations face when trying to reach patients?

Getting through to patients to confirm appointments, send reminders and share health alerts can be challenging for healthcare organizations due to low answer rates. In addition, patients are failing to make and keep their appointments, increasing the importance of patient reminders and outreach. It is estimated that only 8% of Americans undergo routine preventive screenings1. Seventy-eight percent of Americans have postponed at least one medical service since the start of the pandemic2.

  1. How can healthcare providers break through to their current patients, as well as reach new ones?

TNS Enterprise Branded Calling can help. Adding brand information to call screens helps make call recipients more likely to answer the phone because they trust the caller. Seventy-nine percent of consumers would answer the phone if they saw their healthcare provider’s brand logo/name displayed on the incoming call screen and sixty-five percent of US adults said they would be more willing to share personal information with their healthcare provider from a branded call3.

  1. How can an increase in answer rates through branded calling help healthcare organizations?

An increase in answer rates helps call agents reach customers in fewer calls, providing opportunities to make more calls throughout the business day. It also allows agents to deliver important information in a timelier fashion which helps drive patient brand loyalty and improves appointment attendance rates.

TNS Enterprise Branded Calling can help facilitate an improved lead-generation process by converting qualified leads that originate through other channels such as the web, email and social media. With more brand information on the incoming call, the consumer may connect the call to earlier touch points and be more likely to answer the phone.

  1. What makes TNS Enterprise Branded Calling stand out?

TNS’ trusted and proven track record developing and delivering branded calling solutions to market means it is best positioned to help healthcare organizations improve their bottom line by facilitating an expedited lead-generation process and enhancing organizations’ call agent productivity.

TNS Enterprise Branded Calling is designed to reduce costs and contribute to revenue growth by helping to achieve better business outcomes through improving call agent productivity and the caller experience.

In the last 10 years, TNS has delivered more than one billion branded calls across US wireless carrier networks.

  1. How can I find out more information about TNS Enterprise Branded Calling?

To learn more about how TNS Enterprise Branded Calling can help your organization improve call answer rates, contact us via our website.

Jim Tyrrell is Vice President of Enterprise Product Management at TNS with specific responsibility for TNS’ Communications Market solutions.

1. Preventative Healthcare Policies, National Library of Medicine, 2020

2. TIME-Harris Poll, 2021

3. Kantar Survey, 2022


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