Wayfinder Addresses Customer Challenges
Exchange Notification Overload
Financial firms are facing an operational burden due to exchange notification overload, risking missed updates, service disruptions and unexpected costs. Wayfinder can help firms identify, manage and act on these notifications.
Risk of Missing Exchange Notification Updates
Exchanges routinely change protocols, launch new products and adjust fee structures, with each change triggering a notification that firms must act on. Using Wayfinder for exchange and vendor notification management can help reduce operational risk by creating a single pane of glass view.
Lack of Market Data Workflow Automation
Managing market data notifications without a centralized view can make it difficult to assign, track and document actions. Wayfinder creates a task for each notice so it can be tracked through to resolution and allows firms to configure custom rules with workflows built to flag issues and support their resolution.
Benefits of Wayfinder

Single View for Exchange Change Tracking
Wayfinder uses Waypoint’s Data Notification Manager (DNM) to pull in the unstructured notifications from exchanges that financial institutions are receiving daily. DNM allows you to view exchange notifications in line with other vendor notifications like LSEG and Bloomberg. The market data notification management platform consolidates all these notices into a single pane of glass view of changes across a firm’s market data environment, with access to the original exchange notices and vendor information. This helps to identify relevant exchange changes, determine their impact and help ensure important updates are not missed.

AI Powered Market Data Notification Management
To power the platform, Waypoint has partnered with SEAD Software, whose Co-Wright platform filters unstructured notification data, from newsletters to scrollable web pages and emails, into clear, structured summaries. The data is validated by Waypoint’s team before notifications reach clients, a human element standard that both teams built into the platform.

Prioritize Notifications By Business Relevance
Wayfinder helps firms with managing market data notifications by prioritizing the small percentage of notices that could impact their business. The platform allows users to filter notifications by exchange, type, date and business relevance to quickly identify relevant changes. This helps to save time that would otherwise be spent manually reviewing each notice so they can focus on other priorities.

Market Data Workflow Automation Tracking
Reduce the risk of missing exchange notifications by using Wayfinder to identify and track critical changes from notification to resolution and help firms ensure they are acted on. Financial institutions can streamline change management by assigning tasks and creating workflows and audit trails to help improve accountability. Custom rules can be configured – for example, only network-related changes – leading to automatic identification of notifications.
Why Choose Wayfinder
Waypoint supports connectivity to more than 800 financial exchanges, venues and service providers and is trusted by 1000+ financial institutions worldwide to run mission-critical trading and market data environments. Wayfinder has been developed by Waypoint’s market data experts to address the market data notification management issues firms are facing every day. Backed by industry expertise and support teams, the platform uses Waypoint’s DNM to pull in notifications from multiple exchanges and vendors, which has been used by large banks and hedge funds for several years. Wayfinder uses AI with human review to convert the notices into structured, standardized and actionable summaries helping firms to quickly identify, manage and act on exchange and vendor changes.

Contact Us
Contact Waypoint to discover more about how our market data services and management solutions can help your business.
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FAQs
How does Wayfinder increase operational efficiency for Managing market data changes?
Firms can spend hours reviewing unstructured notifications from newsletters, web pages and emails to find relevant information. Wayfinder pulls in notifications directly from exchanges using a combination of AI and human review for accuracy, and converts this into standardized, actionable summaries.
What are the benefits of centralizing exchange notifications?
Information comes from many sources, Consolidating notices from emails, newsletters and web sources onto a single platform helps ease information overload and reduces the risk of missed updates.
Can AI help with market data notification tracking?
Yes, AI is helpful in automated notification processing.
Wayfinder uses AI to turn unstructured exchange notices, emails and web content into clear, actionable summaries.





















