Each year, US consumers receive billions of unwanted robocalls, which has eroded their trust in voice calling and resulted in countless calls from unknown numbers gone unanswered. As a result, banks that use voice calling as their primary communications channel are struggling to connect with customers.

In order to strengthen customer engagement, increase answer rates and, ultimately, boost profitability, banks must leverage solutions that restore trust in voice calling.

Listen to this podcast, hosted by American Banker and sponsored by TNS, to learn how spoof protection and branded calling solutions can help banks better protect their brand and consumers, modernize voice, drive greater conversion rates and call durations, and strengthen customer engagement.

To learn more about TNS Enterprise Authentication and Spoof Protection, visit tnsi.com/enterprise-authentication-spoof-protection/

Jim Tyrrell is Vice President of Enterprise Product Management at TNS with specific responsibility for TNS’ Communications Market solutions.

Shelley Dunagan is Senior Director of Sales at TNS with specific responsibility for its TNS Enterprise Branded Calling solution.


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