Need insights from this Use Case faster? Check out our Q&A summary below.


  1. What was the business challenge for this financial services organization?

A corporate advisory firm that works with clients to weather the shifts in financial markets wanted to better understand how branded calls might improve its clients’ lead generation process. To gain new business, one of the client’s that operates in debt management engages its “warm” leads with personalized calls to build relationships. Unanswered calls can restrict their efforts by limiting the number of successful calls their team can make in a day.

  1. How did TNS Enterprise Branded Calling help?

TNS’ solution provides a branded caller IDthat delivers trusted call content on an incoming call screen that helps motivate consumers to answer the phone.  With Enterprise Branded Calling, the corporate advisory firm’s client has an opportunity to improve and build relationships, while increasing call agent productivity.

  1. What was the outcome following the Enterprise Branded Calling pilot?

TNS recently conducted a trial of wireless phone users to determine the real-world impact branded calls would have on answer rates. The corporate advisory firm participated in the study with its previously mentioned debt management client, and the results were overwhelming. TNS Enterprise Branded Calling increased that business’ customer engagement rate (answer rate) by 133%.


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