Denver’s Cherry Creek Shopping Center has selected ADVAM ParkCharge to enable ticketless parking.

Cherry Creek Shopping Center’s Express Park program, powered by ADVAM’s ParkCharge, enables shoppers to create an online parking account that integrates with the on-site parking access control system. Express Park utilizes license plate recognition for seamless parking and payment, simplifying the experience from entry to exit.

“It is a great opportunity to be an enabler for Cherry Creek Shopping Center’s Express Park program,” said Shaun Donaghey, Managing Director, Payments Market – US for TNS. “ParkCharge is designed to make payment consumer experiences better. We are dedicated to helping shoppers and retailers find a way to digitally connect simply and easily.”

Express Park allows shoppers to download an electronic pass to their Apple or Google wallet on their mobile phone which can be utilized for parking validations at Cherry Creek’s participating stores. Apart from the added convenience for the customers, its integration with digital wallets enables the center’s retailers to reward their customers with free or discounted parking when they make a purchase in-store just by scanning their parking pass.

“Parking is the first and last touchpoint of a physical shopping experience,” said Jeramy Burkinshaw, General Manager, Cherry Creek Shopping Center. “It is important that our customers’ experience is seamless from start to finish and Express Park is an important amenity to that end.”