UScellular Becomes TNS Approved Partner for Branded Calling

Expands reach of TNS Enterprise Branded Calling, as part of a major push to restore trust in voice calls

Transaction Network Services (TNS) today announced that UScellular is now an approved partner for TNS Enterprise Branded Calling – helping to deliver stronger brand protection to businesses and an enhanced experience for their customers.  

TNS Enterprise Branded Calling customers spanning a broad range of industries – financial services, healthcare, insurance, retail, hospitality, etc. – can now extend branded calls to UScellular customers, presenting rich call information on incoming call screens without the use of a mobile application. This expands the current reach of Enterprise Branded Calling, which includes Verizon, as well as AT&T and T-Mobile through TNS’ partnership with TransUnion and First Orion. 

“Bad actors are launching increasingly sophisticated and convincing robocall campaigns to trick consumers and undermine trust in voice calling,” said Seth Walton, General Manager of TNS Communications Market. “By enabling our enterprise customers to extend branded calls to UScellular’s customer base, TNS is strengthening the voice calling ecosystem in support of service providers, enterprises and consumers.”  

With TNS Enterprise Branded Calling, enterprise customers can benefit in several ways: 

• Improved Call Answer Rates: Enterprise Branded Calling enables enterprises to provide rich call information on incoming call screens so customers can better understand who is calling them and, as a result, are more likely to answer the phone.

• Enhanced Call Durations: When consumers see a branded call screen, they are more likely to be engaged throughout the call. 

• Competitive Advantage: Brands can look to increase customer loyalty and improve the customer experience by providing rich call information on incoming call screens.

“Today represents a continuation of the two-decade-long relationship between UScellular and TNS, in which the companies have collaborated on new roaming technologies, network modernization initiatives, 5G use cases and robocall mitigation efforts,” said Tiffany Cannon, director of product management at UScellular. “Enterprise Branded Calling modernizes how information is presented on call screens and helps improve the wireless experience for everyone.”