From Turning Spoof Protection Into a Customer Trust Strategy to Breaking Down Information-Sharing Silos, TNS Speakers Show How Collaboration Strengthens Trust Across the Communications Ecosystem
Communications fraud rarely stays in one lane. Bad actors move across voice, messaging, email, applications and social media – spoofing financial institutions’ phone numbers to impersonate them and defraud customers, and exploiting the fact that the intelligence needed to stop them is often scattered across platforms, companies, industries, countries and continents. The result is a widening trust gap where consumers have grown wary of even legitimate outreach from the businesses they rely on. That erosion of trust has consequences beyond the initial fraud attempt as customers may ignore legitimate fraud alerts, account-security notifications, payment reminders, and other time-sensitive communications.
To help the industry confront these growing and increasingly interconnected threats, Transaction Network Services (TNS), a global leader in trusted communications, will participate in two sessions at the CFCA Fall Educational 2026, September 29 – October 1, in Minneapolis, Minn., an event focused on fraud affecting businesses and consumers in telecoms and banking. Together, the sessions will show how real-world deployment and stronger cross-industry collaboration can help restore trust across every channel of communications.
In the panel “Breaking the Silos: Share More. Know More. Stop More.,” on Tuesday, September 29 at 9:30 – 10:15 a.m. CT, TNS’s Allyson Blevins, Head of Regulatory & Industry Relations, joins fellow industry leaders to discuss how stronger information sharing across companies, channels and borders can close the gaps fraudsters exploit and help protect legitimate communications across the ecosystem.
In the session, “How a Major Regional Bank Turned Spoof Protection Into a Customer Trust Strategy,” slated for Tuesday, September 29 at 3:30 – 4:00 p.m. CT, TNS Director Andrew Geisen will share a real-world deployment of Spoof Protection at a regional bank, which will include the use case, the measurable outcomes and the lessons learned. The session will show how verifying authentic calls, defending brand identity and safeguarding call reputation can restore consumer confidence in the voice channel and deliver the payoff of higher answer rates.
“Fraud doesn’t respect the lines we draw between departments, companies or industries, and our response can’t either,” said Michael O’Brien, Executive Vice President, Product Management, Communications Market at TNS. “For example, when a business’s own number gets spoofed, the damage doesn’t stop at the scam. It can get flagged as spam, blocked by analytics providers, and legitimate calls start going unanswered. That turns a fraud incident into a customer engagement crisis, and the way to stop it is to close the gaps in how we share information across companies and industries alike. That’s what we’re focused on at TNS: helping stop spoofing before it starts and closing those gaps, so legitimate communications get the trust they deserve.”
As a leading provider of mission-critical communications and fraud-prevention solutions, TNS helps financial institutions rethink how they secure every customer interaction, combining caller authentication and phone number reputation intelligence to stop fraud with branded calling technology that makes legitimate calls more recognizable.
Learn more about TNS’s solutions Branding and Call Authentication Suite Products, or to schedule a meeting with TNS at CFCA Fall Educational 2026, visit http://communications.tnsi.com/ or contact us marketing@tnsi.com.