The Popularity of the Voice Channel Continues to be High

New independent research commissioned by TNS has found that 72% of US adults never answer a phone call from a number they don’t recognize, compared to 68% in our 2023 research.   

This eBook explores the results of this new research, including how robocall scam and fraudulent calls are affecting US adults, their views on branded calling within ‘high touch’ industries such as healthcare, finance, insurance and hospitality and the impact this has on their willingness to share information with enterprises. 

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Research Confirms Consumer Demand for Branded Calling – An eBook from TNS

Complete the form for instant access to this eBook and discover insights into US adults' demand for branded calling across different industries.

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