A Review of New Independent Research Among US Adults
With the market flooded by spam calls, customers need to be able to trust the information on who is calling so they can make an informed decision on whether to answer.
Brands rely on consumer trust that leads to consumers having the confidence to answer important calls from trusted sources. Branded calling has taken a giant leap forward thanks to TNS Enterprise Branded Calling, which enterprises can now leverage to help increase answer rates, call efficiency and productivity, and improve the overall experience for customers.
But how do we know this? Supported by TNS’ 10 years of call identification experience and the one billion branded calls milestone it passed earlier this year, the knowledgeable Enterprise Branded Calling team has been working on pilots with resellers and enterprises across several industries from healthcare to financial services and hospitality. However, gaining insights from the end users on branded calling is also vital in our mission to restore trust in voice calling and the reason we have commissioned independent research from reputable firm KANTAR. This eBook shares with you the key results of this research and ultimately answers whether showing a brand name, logo and intent of call can really make a difference.