The risks of losing customer trust and missing critical connections were outlined by TNS in a recent CRN webinar with Sydney Neely at The Channel Company.
US adults’ refusal to answer calls from unidentified numbers may be in response to the record numbers of scam and imposter fraud calls many receive every day, yet if people unknowingly decline legitimate calls from their bank, healthcare provider or phone company, urgent information and timely communication can be missed, and customer engagement reduced.
With TNS’ independent research finding that 72% of Americans will not answer the phone to a number they don’t recognize, while 76% prefer organizations that use branded calling, the webinar looked at the opportunity for partners to help enterprises improve their outbound calling customer experience.
We discussed the ways that TNS supports channel partners working in the communications market, helping them protect enterprises and customers against impersonation fraud and restore trust in voice calls.
Technology Service Distributors and their community partners can support businesses with TNS’ comprehensive outbound voice communications suite, including TNS Enterprise Branded Calling, Enterprise Authentication and Spoof Protection, which both unlocks new revenue opportunities for partners and protects customers from scammers and spammers.
Watch the webinar to learn more about:
- Why call spoofing and unbranded calls are growing problems for businesses
- How branded calling restores trust and protects against impersonators
- What the Verizon Customer Care success story shows about real-world results
- How TNS helps partners stay ahead of evolving fraud tactics, including AI-generated voices
- The revenue opportunities Enterprise Branded Calling and Spoof Protection create for partners
- Why onboarding is simple and how partners can deliver value fast
- The long-term opportunity for partners who align with TNS today