Beneath the Buzz at MWC: Why Trusted Communications is the Real Priority

At MWC Barcelona, TNS showcases innovations that build trusted, secure networks—advancing telecom while defending it from evolving fraud.

As the industry pushes forward with new services that keep consumers connected, business running and commerce flowing, attention naturally focuses on innovation and growth. This year’s Mobile World Congress (MWC) in Barcelona will be no exception, with the spotlight certain to shine on AI, next-generation networks and digital transformation. But progress does not pause today’s threats. Even as networks evolve, determined and highly adaptive bad actors continue to exploit the very infrastructure that enables these life-changing capabilities by abusing and misusing the communications networks to defraud consumers and businesses.

The telecom sector therefore has a dual mandate: build the future while defending the present. Maintaining trust, protecting network viability and advancing new services must happen in parallel, so that forward momentum does not come at the expense of security or reliability. Protecting the integrity of the communications infrastructure is paramount, and because no one company, country or carrier can do this alone, it requires the collective attention of the telecom ecosystem.

The good news is that progress continues to be made that protects legitimate businesses and helps establish the trust needed to drive increased reliance on telecoms and, by extension, keeps telecom networks relevant and profitable to everyone, everywhere, every moment of every day. This is where TNS shines.

Turning Strategy into Action: TNS Trusted Communications Portfolio on Display at MWC

From branded calling, to deep numbering intelligence to proactively identity, block and stop fraudsters, to the detection of AI synthesized voice attacks, TNS is at the forefront of stopping what is happening today, anticipating what bad actors are planning next and helping ensure the integrity and reliance of communications networks remain intact.

TNS will be on the ground at MWC with a dedicated stand (Hall 2, Stand 201) and executive team members focused on one mission: enhancing trust in communications.

Several of the company’s trusted communications solutions will be featured at MWC Barcelona, including:

• TNS Enterprise Branded Calling: A network-integrated solution that authenticates and enriches enterprise calls with branded information that looks to increase answer rates, strengthen trust and protect brand reputation.
• TNS Hosted Cloud Connect: A comprehensive, purpose-built cloud communications solution built for carriers seeking to modernize legacy infrastructure, reduce operational costs, and accelerate service innovation.
• TruNumber Portability Clearinghouse: A centralized, real-time number portability administration platform that streamlines regulatory compliance and enables fast, accurate provider switching.
• TruNumber Protect: Authoritative global numbering intelligence designed to proactively identify high-risk and fraudulent number ranges to protect networks, revenue and customer trust.
• TruNumber Routing: Global number portability data that is continuously updated to validate the terminating provider and optimize voice and SMS routing to support call completion rates and help reduce revenue leakage.
• TruOps Common Language: A standardized naming and coding framework that strives to bring clarity, automation and efficiency to network assets, interconnections and operations.
• Cross-Border Call Authentication (CBCA): A standards-based nuisance call mitigation solution that enables international carriers to authenticate cross-border calls and help prevent them from being blocked or labeled as spam.

Fraud will continue to evolve. The question is whether networks evolve faster. By embedding intelligence at the core and prioritizing anticipation over reaction, the industry can create conditions that innovation stands on secure ground—because fraud prevention is not just another initiative. It is the foundation beneath them all.

To learn more, visit TNS in Hall 2, Stand 2O1, or email solutions@tnsi.com to book a meeting.

Sharon Oddy is Vice President of Marketing and Communications with specific responsibility for TNS Communications Market.