June 4th, 2019
Trials with top carriers underway; solution enables businesses to protect brand from call spoofing, increase call pickup rates, and improve business-customer relationship
The rise of unwanted robocalls is having a devastating impact on legitimate businesses that rely heavily on automated calling to communicate with customers and consumers. To address this, Transaction Network Services (TNS) today announced market availability of Business ID – a new feature of Enhanced Caller ID that enables businesses or any legitimate call originator to protect their brand from call spoofing, increase call pickup rates, and improve the business-customer communications experience.
Business ID, available as part of TNS’ Enhanced Caller ID service, leverages big data analytics and machine learning capabilities to improve the call delivery ecosystem. Multiple Tier 1 US carriers are currently trialing the feature and expect to roll it out in 2019, making this solution immediately available to approximately one-third of all mobile subscribers.
TNS’ unique position within the service provider ecosystem enables it to deliver Business ID to hundreds of millions of mobile devices, in turn providing businesses, carriers, cable providers and consumers with several key benefits:
“For years, carriers have offered various forms of identification, such as calling name and number to provide helpful caller identification on the incoming call screen,” said Bill Versen, Chief Product Officer at TNS. “As robocalls become a growing threat to the subscriber experience, the Business ID feature represents a critical evolution in caller identification – not only by helping businesses with legitimate calling campaigns to succeed and grow their businesses, but also enabling carriers to restore trust to voice calling.”
If you are a service provider or call originator interested in learning more about TNS Enhanced Caller ID, visit https://tnsi.com/product/enhanced-caller-id/.