November 18th, 2019 - Payments, ATMs and Unattended
By Bill Versen, Chief Product Officer, TNS
In a world where technology and convenience have turned customer demand into customer expectation, a new report published by Transaction Network Services (TNS) suggests that the majority of consumers are open to new experiences when they pay-at-the-pump.
We have uncovered evidence that suggests consumers are looking to securely engage in more commerce opportunities at the pump which could provide significant revenue opportunities for retailers.
The report called ‘The Market Opportunity for Secure Commerce at the Pump’ explores the findings of a survey* we commissioned among US, UK and Australian adults. It asked consumers about their current usage of pay-at-the-pump facilities and their willingness to engage with new technologies and services at the fuel dispenser, which could see them order food items or watch advertisements to gain discounts, for example.
Pay-at-the-pump facilities are rolling out across the UK and Australia at an increasing pace. Combine this with the significant EMV terminal upgrade in the US and we find ourselves looking at a buoyant market filled with potential.
Key findings within the report include:
The full report is available to download from the TNS website.
*KANTAR commissioned a survey on behalf of Transaction Network Services. The survey interviewed 1,029 US adults, 1,045 UK adults and 1,052 Australian adults, and was conducted by online self-completion interviews between September 5th – 9th, 2019 by Kantar. The survey is designed to be nationally representative of adults interviewed per country. The survey uses a quota sample based on age interlocked within gender and a regional quota. Post fieldwork correctional weighting within age, gender and region has been used to ensure the representativeness of the survey.