Global Opportunities for Secure Commerce at the Pump

Global Opportunities for Secure Commerce at the Pump

November 18th, 2019 - Payments, ATMs and Unattended

By Bill Versen, Chief Product Officer, TNS

In a world where technology and convenience have turned customer demand into customer expectation, a new report published by Transaction Network Services (TNS) suggests that the majority of consumers are open to new experiences when they pay-at-the-pump.

We have uncovered evidence that suggests consumers are looking to securely engage in more commerce opportunities at the pump which could provide significant revenue opportunities for retailers.

The report called ‘The Market Opportunity for Secure Commerce at the Pump’ explores the findings of a survey* we commissioned among US, UK and Australian adults. It asked consumers about their current usage of pay-at-the-pump facilities and their willingness to engage with new technologies and services at the fuel dispenser, which could see them order food items or watch advertisements to gain discounts, for example.

Pay-at-the-pump facilities are rolling out across the UK and Australia at an increasing pace. Combine this with the significant EMV terminal upgrade in the US and we find ourselves looking at a buoyant market filled with potential.

Key findings within the report include:

  • Globally 61% of respondents said they prefer to pay-at-the-pump instead of paying the cashier
  • Seventy-three percent of 25-to-34 year-olds are interested in buying other items at the pump
  • Seventy-three percent of respondents globally would be interested in being given a discount on their fuel price if they watch an advertisement at the pump
  • In the US, 67% of men between 25-to-44 years old would like to order and pay for prepared food at the pump
  • Sixty-two percent of Australians between 25-to-34 years old would like to receive prepared food like pizza, burgers and coffee delivered to their vehicle while they are filling it up
  • UK respondents were the most keen (76%) to make instore purchases which gave them instant discounts on fuel

The full report is available to download from the TNS website.

*KANTAR commissioned a survey on behalf of Transaction Network Services. The survey interviewed 1,029 US adults, 1,045 UK adults and 1,052 Australian adults, and was conducted by online self-completion interviews between September 5th – 9th, 2019 by Kantar. The survey is designed to be nationally representative of adults interviewed per country. The survey uses a quota sample based on age interlocked within gender and a regional quota. Post fieldwork correctional weighting within age, gender and region has been used to ensure the representativeness of the survey.    

 

 

 

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